What it solves
Turning a process or an idea into a product other businesses pay for needs more than a prototype: tenants, permissions, billing, an API, admin tools, monitoring and a way to ship weekly. We build the platform, put AI features where they earn their keep, and can run it for you under a monthly service.
Typical problems
- A no-code prototype that cannot take real customers
- An internal tool other companies keep asking to use
- A dev agency that shipped code nobody can maintain
- Billing, auth and security built last instead of first
- AI features bolted on without a plan for cost or quality
Example workflows
Three workflows we build regularly in this service. Names and numbers are illustrative of typical outcomes; measured results are published only in case studies.
Internal tool to product
A spreadsheet-and-scripts system that runs your own operation and that peers keep asking for.
A multi-tenant web app with sign-up, plans, billing and an admin panel; your operation becomes the first tenant.
Typical result: a product in market in weeks, on the process you already trust.
AI-native SaaS MVP
A one-page idea for an AI product and a list of design partners.
MVP with auth, billing, the core workflow, one AI feature done well, analytics and a feedback loop — shipped in stages.
Typical result: paying pilots before the full build is funded.
Platform rescue
A codebase from a previous vendor with no tests, no docs and a rising hosting bill.
Audit, stabilise, document, add CI/CD and monitoring, then a roadmap of improvements shipped weekly.
Typical result: a product you can change again without fear.
Capabilities
- Multi-tenant architecture, roles and SSO
- Stripe billing, plans, trials and invoicing
- REST/GraphQL API and webhooks for customers
- AI features: assistants, extraction, generation, search
- Admin, analytics and audit logs
- Hosting, CI/CD, backups, monitoring and an on-call arrangement
What every build includes
The difference between an automation that works in a demo and one that still works in a year.
- Automatic retries when a connected app is briefly unavailable, so nothing is silently lost
- A run log for every execution — what came in, what was decided, what went out
- Failure alerts to Slack or email after repeated errors, with a pause switch you control
- Idempotent steps: running twice never creates duplicates
- Written handover: a one-page map of the workflow, its owners and how to change it
- Built in your own accounts — you keep every credential, licence and asset
How the work is delivered
Map
Current process documented with the people who run it.
Scope
Written proposal, diagram, deliverables, fixed price.
Build
Short stages in your accounts, demo at the end of each.
Launch
Monitoring, alerts and documentation before go-live.
Pricing and engagement
We review the spec (or the internal tool you already have), define the MVP that ten paying customers would use, and give you a staged plan with a fixed price for stage one.
Scoped in writing after the audit. One price, one outcome, no hourly surprises. Half on start, half on launch.
Monitoring, fixes when an app changes its API, and a monthly improvement sprint. Cancel any month.
Deliverables
- Source code in your repository, documented
- Production environment with CI/CD and monitoring
- Admin panel and customer onboarding flow
- Monthly service option: hosting, support, roadmap sprints
Questions
What stack do you use?
TypeScript and Node with Next.js, Postgres, Stripe and Azure or AWS as the default; PHP/WordPress or Python where they fit better. Boring, well-supported choices that other developers can pick up.
Do we own the code?
Yes — in your repository from day one, with documentation. The monthly service is optional and can be cancelled.
How fast is an MVP?
Six to sixteen weeks depending on scope, shipped in stages so the first customers can use stage one while stage two is built.
Can you run it for us?
Yes: hosting, monitoring, backups, support and a monthly roadmap sprint under one service fee, priced in USD.
How does pricing work?
Every engagement starts with a free audit. You then get a fixed-scope proposal with one price and a delivery date, in USD. Ongoing monitoring and improvements are a monthly retainer you can cancel any month.
How quickly can something be live?
A first workflow is usually live within one to three weeks of sign-off. Larger builds are staged so something useful ships early and the rest follows in sprints.
What happens when a workflow fails?
Every build ships with retries, a run log and alerts. If an app changes its API, the retainer covers the fix; without a retainer we quote a small fix and turn it around quickly.
Who owns the automations afterwards?
You do. Everything is built in your accounts and documented, and your team is walked through it at handover. You can maintain it yourself or keep us on retainer.