What it solves
Most business sites are slow, hard to edit and disconnected from the systems that run the business. We build on native WordPress — block themes, no page builder — so pages are fast, editable by your team and connected to your CRM, calendar and email from day one.
Typical problems
- Page-builder bloat: slow pages, fragile layouts, a plugin for everything
- Form submissions that go to an inbox and stop there
- A redesign every two years because nothing is maintainable
- Accessibility and Core Web Vitals never measured
- Nobody in-house dares to edit the site
Example workflows
Three workflows we build regularly in this service. Names and numbers are illustrative of typical outcomes; measured results are published only in case studies.
Page-builder site to block theme
A 4-second home page, 40 plugins, layouts that break on mobile.
A custom block theme with design tokens, 8 plugins, and every section editable in the block editor.
Typical result: Lighthouse performance in the 90s, editable by non-developers.
Quote request that reaches the CRM
A contact form emails the office; someone re-types it into the CRM.
A multi-step intake form validates, scores and creates the CRM deal, books the call and sends the confirmation.
Typical result: every enquiry in the pipeline within a minute, none lost.
Booking without the back-and-forth
Clients email to ask for a slot; three replies later a time is agreed.
Live availability on the site, deposit taken, calendar event and reminder sequence created automatically.
Typical result: bookings while you sleep, fewer no-shows.
Capabilities
- Custom block themes (theme.json, patterns, templates)
- Performance, accessibility (WCAG 2.2 AA) and technical SEO
- Intake, quote and booking flows
- WooCommerce and membership setups
- Migrations from page builders and other platforms
- Hosting, backups, security and maintenance handover
What every build includes
The difference between an automation that works in a demo and one that still works in a year.
- Automatic retries when a connected app is briefly unavailable, so nothing is silently lost
- A run log for every execution — what came in, what was decided, what went out
- Failure alerts to Slack or email after repeated errors, with a pause switch you control
- Idempotent steps: running twice never creates duplicates
- Written handover: a one-page map of the workflow, its owners and how to change it
- Built in your own accounts — you keep every credential, licence and asset
How the work is delivered
Map
Current process documented with the people who run it.
Scope
Written proposal, diagram, deliverables, fixed price.
Build
Short stages in your accounts, demo at the end of each.
Launch
Monitoring, alerts and documentation before go-live.
Pricing and engagement
A performance, accessibility and content audit of your current site, with a prioritised list of what to fix and what to rebuild.
Scoped in writing after the audit. One price, one outcome, no hourly surprises. Half on start, half on launch.
Monitoring, fixes when an app changes its API, and a monthly improvement sprint. Cancel any month.
Deliverables
- A block theme you own, documented and version-controlled
- Editor training for your team (recorded)
- Lighthouse and accessibility report at launch
- Form-to-system integrations tested with real data
Questions
Why no page builder?
Page builders add weight, lock content into one plugin and break on updates. Native blocks are faster, more stable and part of WordPress itself — your team edits with the same tools WordPress ships with.
Can you keep our existing content and SEO?
Yes. We migrate content, keep URLs (or redirect them properly), carry over meta data and check rankings before and after launch.
Do you host the site?
We recommend and configure hosting but the account is yours. We can manage it under the retainer or hand it over fully.
What about WooCommerce?
Supported — catalogue, checkout, payments and the automations around orders (fulfilment, invoices, follow-ups).
How does pricing work?
Every engagement starts with a free audit. You then get a fixed-scope proposal with one price and a delivery date. Ongoing monitoring and improvements are a monthly retainer you can cancel any month.
How quickly can something be live?
A first workflow is usually live within one to three weeks of sign-off. Larger builds are staged so something useful ships early and the rest follows in sprints.
What happens when a workflow fails?
Every build ships with retries, a run log and alerts. If an app changes its API, the retainer covers the fix; without a retainer we quote a small fix and turn it around quickly.
Who owns the automations afterwards?
You do. Everything is built in your accounts and documented, and your team is walked through it at handover. You can maintain it yourself or keep us on retainer.